Nickelodeon was looking for a way to connect with two demographics - older millennials and their younger children - over one social platform and promote their upcoming Legends of the Hidden Temple television movie event. Using Instagram's tagging feature, we organized, set up, and delivered four day's worth of adventures through the Hidden Temple's halls. Capitalizing on pinch and zoom, trivia, and scavenger hunt mechanics, we produced a very well-received game using nearly a hundred unique Instagram accounts and successfully promoted the movie event to both of Nickelodeon's target audiences. This was a Neo-Pangea project. My role involved ux design, prototyping, asset creation, and art direction.
Each day during the event we would upload and tag three new images in the official @legendsofthehiddentemple Instagram account. Each of these three new images would have a tag that led into that day's adventure. The aim of this approach was to ensure that if users followed the account, they would see at least one of these images appear on their feed every day where they could enter the experience from. It also served as a useful catalog of levels for return users to navigate from.
Users were brought through the Temple's halls and asked to solve riddles and trivia in order to unlock pieces of the Pendant of Life. In some instances, like this, users were asked to pinch and zoom their way around the room in search of amulet pieces before selecting the correct number to advance.
Users would need to explore each tile to find items hidden in nooks and crannies. They would be led down dark hallways, checking behind hanging vines, or sent rustling through old spears to answer the rooms' riddles.
Some rooms were tall and detailed, others were smaller and littered with treasures. Correct answers rewarded users with pieces to the Pendant of Life from the original show. When users took a wrong turn, they were led straight into the hands of the Temple Guards who would chase them back to the right path.
This was one of the experience layouts we made for a day's adventure. By wireframing and using consistent visual queues, the stakeholders were able to provide feedback easily in the beginning phases of the project.