Following a successful first two years, National Geographic Wild's African safari live stream site needed a refresh. The community that had grown around this daily live stream was vibrant and conversational, something that the original design couldn't have predicted. As a result, the updated color palette needed to introduce friendlier colors to liven up the otherwise dusty theme, and interface elements were redesigned to be more enjoyable while interacting with them. This was a Neo-Pangea project. My role involved page design, asset creation, and art direction.
A problem I faced from the initial layout was getting the video above the fold on mobile devices. A central focus with the redesign was to ensure it was as close to the top of the page as possible, letting users dive in immediately upon loading.
In order to simplify the transition from design to development, I created a UI kit to describe to developers how each button is meant to be interacted with. Included were descriptions as well as button states for each type or style of button.
With over a thousand tweets every day from those following #SafariLive, their conversations would be cataloged within the experience.